Many business persons find it hard to draft a business proposal. Such individuals are often in a limbo as to how to paint a perfect picture of their businesses through the proposal. Coming up with a killer proposal can work wonders for the business in the short and long term. Writing a great business proposal is possible for business people who understand the tidbits of the process. Some of the most helpful tips when drafting a business proposal include:
1. Proper proofreading
It is always important to proofread the proposal before submitting it to anyone. Little mistakes like spelling and grammatical errors could impact negatively on your proposal. The sentences used in the proposal should be short since this minimizes the possibility of errors. Equally important is the need to define any terms that may be important for the reader of the proposal. If possible, the entrepreneur can seek the services of another person in proofreading the proposal. Preferably, such an individual should be versed in grammar and proofreading in general. The assistance of another person would be helpful in unearthing any errors that could have been missed by the entrepreneur.
2. Understand the customers’ needs
Most business proposals make the mistake of rumbling on about the business’s products and services. Some of these proposals also have content that focuses majorly on the benefits of working or partnering with the firm. Such entrepreneurs who craft these business proposals should start aligning them with their customers’ needs. The business proposal should highlight the problems bedeviling the target market as well as possible solutions to these tribulations. Some customers tend to be vague about their particular needs; the person writing the business proposal must read between the lines. Researching on these needs would be the appropriate way of discerning what ails the target market.
It is counterproductive to come up with business proposals that include unnecessary details about the business. Readers of the proposal would have a hard time understanding it. Crafting a killer business proposal entails discarding complexity in exchange for simplicity. Simplicity demands that the person writing the proposal must adhere to the basics of such documents. Examples of the pillars of an attractive business proposal include contact information, timeline, goals of the business, company overview and pricing of products or services. Entrepreneurs should also not forget to detail the policies that guide the company in its operations.
4. Proper description of the company vision
The business proposal must have a vision that clearly explains the vision of the enterprise. First, it must detail the current status of the company. Afterwards, the proposal could focus on the projected status of the company in a year as well as its long-term status. Having a clear vision would be integral in wooing potential investors or partners to the business.
5. Make the proposal interesting
Proposals need not be boring—they can be interesting as well. This can be achieved by incorporating a bit of personality into the document. Adding graphics could also be a great way of making the proposal interesting. Care should be taken, however, to ensure that professionalism is maintained throughout the proposal.
Last but not least, it is important to run through your presentation with your clients in person. I is preferable if you can arrange a face-to-face meeting. Otherwise, if you work in one of the remote offices make sure you make use of the numerous meeting apps and technologies available so that you can still put that important personal touch in your presentation.
Written by Londie Gadd