Pros and Cons of a Virtual Business

As a startup owner, you’re probably looking to save as much money as possible. It just makes it a lot easier to make money and see the kind of success you’re looking for, right from the start, without making an unnecessary amount of debt. A lot of businesses are moving away from the physical realm, though, and opting for a virtual office instead – but is it really beneficial?

Virtual Business

Here is a handful of the most obvious pros and cons to choosing an online business instead of having a brick-and-mortar place that your customers can visit. That way, you know exactly what you’re getting yourself and your business into.

Pro: It saves money

The clearest benefit to running a business like this is that you don’t have to spend money on renting an office or a shop for your startup. Plus, you’ll save money on maintenance and smaller fixes as well – and that can be quite a lot, in the long run.

All startups are looking to save as much money as possible while they’re still young, and it’s no wonder that so many businesses are moving online and quitting their rental contract. There are so many great addresses for your business online as well, by the way, and you’ll be able to focus exclusively on taking care of its online presence.

Have a look at, to begin with, and consider if this is the right option for you. When your business is a bit bigger, you can always transition into a brick-and-mortar address as well, though.

Con: It doesn’t connect with customers

Sure, all of your customers will know how to find your business online – but it’s not quite the same as meeting them face-to-face in the shop or office. To many business owners, this is the biggest disadvantage to not having a physical address of their own; opening the door for your customer and meeting them, will surely strengthen your brand and be a better way for them to connect with your business.

It’s not to say that you won’t be able to connect with them, though, and it’s definitely better to avoid a mountain of debt, in the beginning, and rather invest in a physical place later on – or when you’re able to afford it. Consider what works best for your startup, and give it a physical address if you think it’s necessary.

Pro: Flexibility

When your business exists solely online, it means that you need to have the right tools in place to communicate with your customers as well as your employees. This requires a flexible business, and you’ll be able to run it from anywhere – from your own home, from the cottage, or somewhere overseas. Have a look at to learn more about running a flexible business.

This is a great advantage, to most business owners, and certainly a way to ensure freedom and flexibility. You might not get the same tight-knit team to run your business, though, but make sure that you have some great collaboration tools in place to take care of this.

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